Between Us: Santosh Kumar's Journey into the Power of Authentic Podcasting
Short Summary
Santosh Kumar, the creator of the Between Us podcast, recently joined Amey Asuti, Founder & MD of Futuready, on the "All About Marketing" podcast, sharing insights into his unique journey and the transformative power of storytelling. Santosh, who spent over 15 years in the United States working across operations, sales and strategy, returned to India to embrace podcasting as a full-time endeavor.
"Between Us" is more than a podcast It is a storytelling platform dedicated to impactful conversations around essential topics like mental health, sustainability, gender issues, and technology's societal effects. Santosh shared that his inspiration dates back to childhood, emphasizing how stories from his grandmother influenced him deeply, shaping his approach towards life and authenticity.
The podcast began organically, with Santosh emphasizing authenticity over all else. For him, podcasting was a natural progression rather than a planned career shift, prompted significantly by global changes post-pandemic. Mental health and climate change became central themes because these conversations gained unprecedented importance during COVID-19. Santosh highlighted how crucial authentic storytelling is, explaining that people genuinely connect when conversations are relatable and honest.
Santosh also shed light on the operational side of podcasting, underscoring meticulous research, authentic curiosity, and a conversational format over a structured Q&A. He stressed podcasting as a uniquely personal medium allowing listeners deep engagement and reflection.
The societal impact of "Between Us" has been tangible. Episodes addressing mental health have resonated profoundly, with listeners reaching out to guests and experts featured on the show. Santosh finds motivation in these real-world impacts, witnessing how authentic conversations have helped people navigate personal challenges.
Looking forward, "Between Us" aims to amplify voices from younger generations, exploring topics relevant to today’s youth. Santosh plans series focused on sustainability, startups, healthcare, and education, aiming to reflect real stories from across India to a global audience.
Santosh’s journey emphasizes purpose-led entrepreneurship, highlighting authenticity and impact over commercial success alone. He concluded by affirming his belief in genuine storytelling as the cornerstone of successful podcasting, proving that authentic conversations not only connect deeply but also create meaningful societal change. The full episode will soon be available on YouTube.
"Between Us" exemplifies how podcasting can transcend mere content, evolving into a powerful medium for change and reflection.
The episode wraps up with a fun rapid-fire round, where Pallavi reveals her favorite Bollywood moments and industry insights.
Tune in for an inspiring conversation about entrepreneurship, Bollywood and the power of following your passion!