From IIM Ahmedabad to Music: Hoopr’s Gaurav Dagaonkar on His Journey, Music, Creators and Beyond!
Short Summary
In this episode of the All About Marketing podcast, we welcome Gaurav Dagaonkar, Co-founder and CEO of Hoopr.ai & Songfest India. From an IIM Ahmedabad graduate to a Bollywood music composer and entrepreneur, Gaurav’s journey is an inspiring tale of passion, persistence and innovation.
Gaurav’s love for music started when a senior introduced him to a cassette that changed his perspective. Despite securing admission to one of India’s top business schools, he was determined to pursue music. He made a bold decision to skip campus placements, knowing that his true calling lay in melodies rather than corporate boardrooms. His internship at Times Music, where he worked closely with the CEO, solidified his understanding of the industry and gave him hands-on experience in the business side of music.
As a composer, Gaurav collaborated with some of Bollywood’s biggest names, including Sonu Nigam, Arijit Singh, Sunidhi Chauhan and Shreya Ghoshal. His ability to blend creativity with technical expertise helped him carve a niche in the Indian music industry. But his ambitions stretched beyond Bollywood. With the rise of digital content creation, he saw an opportunity to revolutionize music licensing.
This vision led to the creation of Hoopr.ai, a groundbreaking platform that simplifies music licensing for brands, businesses and independent content creators. Hoopr allows users to legally access a vast library of high-quality music, eliminating the complexities of traditional licensing models. Gaurav explains how Hoopr empowers musicians by ensuring fair compensation and provides content creators with the right soundtracks to enhance their projects.
Throughout the episode, Gaurav shares valuable insights on the intersection of marketing, technology and the evolving creative landscape. He emphasizes the significance of authenticity and innovation in today’s digital world, drawing parallels with 3 Idiots’ Rancho, who always followed his passion despite societal expectations. His journey is a lesson in resilience, adaptability and believing in one’s dreams.
What makes this episode even more special is Gaurav’s impromptu musical performances throughout the conversation. His ability to switch between sharing deep industry insights and singing makes for an engaging and entertaining experience.
This insightful episode is a must-listen for entrepreneurs, marketers and music enthusiasts looking to understand the future of music, content creation and brand storytelling. Stay tuned for the full episode on YouTube!